A clever advertisement paying tribute to the lives lost in Japan’s 2011 earthquake is also sending shockwaves through the web.
The 8.9-magnitude earthquake and tsunami waves associated with it in March 2011 killed tens of thousands of people in the country.
On Tuesday, Yahoo! Japan put up this billboard, just days before the sixth anniversary of the disaster.
The red line indicates the height the tsunami reached — shocking to see exactly how high the waves reached.
This is an excerpt of what the Japanese message on the ad says, according to a translation by news site RocketNews24:
“Six years have already passed since the Great East Japan Earthquake.
On 3-11, in Iwate Prefecture’s Ofunato City, the maximum height at which the tsunami was observed as 16.7 meters. If [it] had happened here, in the middle of Ginza, it would be exactly this [red line’s] height.
Just by knowing how high it is, the actions we take can change. We can make preparations here and now.”
Netizens reactions to the ad were swift.
“I feel a twist in my heart when I see this,” said one user on Twitter.
“I cannot forget the fear and shock of that day,” another said.
“If you don’t know about the height [of the tsunami] and saw it on TV it may have impacted you, but being here…this is absolutely unforgettable,” one user added.
The advertisement is hanging on Sony’s building in Japan’s Ginza district, which is a popular tourist destination.