The importance of getting your take away or fast food franchise noticed in the local area cannot be underestimated. It will be the difference between success and failure, but how can you go about promoting your business in what is likely to be a very crowded market place?
There are several ways to go about it and all of them have to be focused on your specific area, that’s why it is important you define the area you will cover before you do anything else.
Now that is done, you can really focus on marketing and promotion. In this day and age many people now use the internet to find what they’re looking for and that includes takeaways.
A simple website with your phone number and menu on it can be set up very cheaply and should be optimised for search engines in a local way. That means including such phrases as “Chinese takeaway Ealing” (or whatever and wherever your particular business is) to the site in page titles, META descriptions and in the content itself. Adding your business to Google Maps is also a good idea, as people will use Google more often than not.
You can also join one of the several new online marketplaces for delivery restaurants – a quick Google search “how to promote my takeaway will reveal some of these.
One of the most effective ways to promote your takeaway or fast food franchise is still to leaflet the area you cover with your menus. A well designed, eye-catching menu that people can keep and refer to is always likely to be your best bet for repeat business.
Cheap menu printing is offered by a lot of printing companies these days and they will also be likely to be able to help you with the design of the menu as well, including the addition of any promotions you may wish to offer.
Delivering your menus to homes and businesses in the local area once a month keeps your name and your service in the minds of people and allows you to change your offers on a regular basis so you can find out which works best for your business.
For example, a lot of pizza delivery companies offer “buy one get one free” deals, while Chinese takeaways tend to offer things like free prawn crackers or spring rolls if you spend over £10.
Because you can menus printed cheaply this is a really cost effective way to promote your takeaway or fast food franchise and build your brand.
If you have the budget you can also add advertising to your delivery vehicles. By putting your name, logo and telephone number onto your delivery vehicles you ensure that, even as you’re going about your daily business, people are seeing your name and contact details throughout the area you cover.
This is obviously more expensive than simply canvassing your local area with menus you have had printed cheaply but can be just as, if not more, effective in promoting your business.
It may be an idea to start with a locally optimised website and some cheap menus delivered around before you expand into more expensive, aggressive marketing techniques.